What is an Audience Persona?
An audience persona (a.k.a. a buyer persona, customer persona, or marketing persona) is a profile that represents your ideal audience. While your target audience describes your audience in a broad sense, an audience persona hones in on a specific person within your target audience.
When defining your audience persona, hone in on a specific person representing your ideal audience member; their demographics, behaviors, goals, challenges, interests, and more. An audience persona should be singular. We're thinking of one distinct person, what they think, and how they feel.
“[An audience] persona is a composite sketch of a key segment of your audience.” Ardath Albee, a master of B2B personas
Why is an audience persona important for your business?
Examples : Persona
Create Your Own Buyer Persona
💥 Take Action
Develop Your Audience Persona
1. Define your audience
Your Audience persona might include the following information?
2. Emotional Insights
Share a story with the following chapters that includes the emotions of your audience
Next Step Step 6 ⇒ Positioning Strategy