PART I ENGLISH
PART I SPANISH
  1. Going for a sub-niche, preferably high ticket services ($500-$1’000 per service or product)
      2. Examples of good niches
      1. Advantages
        1. Standardized processes
        2. Low Support
        3. Same problems = Same solutions
        4. Charge more
        5. Less competitors
        6. Better Message
          1. Make a “Snapshot Offer” to this specific niche that is scalable and replicable (Turnkey Solution)
          2. Set up fee $$ + $297 monthly price or annual $3k-$5k (Descriptive/Suggestive Brand)
            1. Ad templates
            2. Funnels of services
            3. Main Pipeline
            4. Training
            5. Other software
            6. Workflow = Nurture Sequence
            7. Specific Workflows for niche
            8. Marketing Services (Marketplace)
      1. Disadvantages
        1. You may loose some opportunities in other niches
        2. If you’re brand new, you probably don’t know anything about the business and how the customer journey works.
            3. So we make a “intro offer = simple offer” for all niches that requires low support. Solving LEAKS!
            1. ($97 - $297) Set up fee + ($27 - $97) per month price (Abstract Brand)
                2. “Simple Offer” - Podium - Permissions ( Option 1 - Social Automations )
              1. Conversations
              2. Social Planner
              3. Webchat
              4. Payments (Text To Pay)
              5. Reviews
              6. CRM Pipeline
              7. Workflow: Missed Call Text Back
              8. Workflow: Review Request
              9. Workflow: Autoresponders
              10. Workflow: Call Connect
              11. Workflow: Birthday Campaign (Check my Free Small Business Owners Snapshot Bonus HERE)
              12. Inmediate Upsell: Custom Funnel
                13. “Simple Offer“ Permissions ( Option 2 - Funnel Building )
              13. Custom funnel - Tip: Use Pre-made Templates (Check my +100 Free Templates Bonuses HERE )
              14. Blogging
              15. Inmediate Upsell - Custom automation = workflow (Form submitted in funnel → Send SMS - Email)
  1. Getting our first customer
    1. Start with friends, family, followers by offering the “simple offer”
    2. Try to personalize message
    3. Our goal is to build a “Snapshot offer” and suggestive brand, but first we need to understand the niche by acquiring at least one customer through the “Simple Offer”.
      4. “Goal” with this
      PART II ENGLISH
      PART II SPANISH
    4. Prospecting approach (From better to worst):
      1. Proactive
        1. “Hey, you have a great website but i got confused by all the buttons, so i just built you a custom funnel for your business, would you like to check it out?…”
      2. Student - Professional building portfolio
        1. “hello, i just gratuated from a class about marketing automations, i saw that your business could improve in that…”
      3. Curious Customer
        1. “Do you guys offer SERVICE? I checked your website and i was so confused about it, im a web designer, can i give some feedback to you?”
      4. Referral
        1. “Your NAME refered me your business…”
      5. Partnership - Influencer
        1. “Hey, im looking to partner with someone in your industry to build a Marketing business…”
      6. Authority
        1. “I’m a Saas Founder, i built a marketing automation and i see that you can benefit, is it worth chatting?…”
      7. Direct
        1. “Can you take on more appointments?…”
      Sandwich Concept : Say one thing good, one thing bad, one thing good.
    5. How does prospecting look like?
      1. Go to social media, Google Maps, etc…
      2. Make a list of prospects in a specific niche (Example: Only Lawyers)
      3. Send 10-25 messages per day one channel (Try different approaches)
        1. After getting first customer, increase volume or hire VA’s (Virtual Assistant)
      4. Make 5-10 loom.com custom videos to everyone that answered, build a custom funnel from templates, but Just add their logo when recording.
      5. Send a VSL to everyone that you couldn’t do a custom video
        1. 5-15min long
        2. Talk about the main benefits of the features
        3. Have a 15 min call calendar with a survey to see if they’re serious:
          1. What NICHE are you in?
          2. How long have you been in business?
          3. How big is your team?
          4. How many customers do you acquire per month?
          5. How much are you currently investing on ads?
      6. Do Warm up Calls
        1. “Hey i sent an instagram dm, can i talk with owner {{name}}? Cool, is about their website/facebook ad account/etc… Ok cool, hey, i’m Nair, does it ring a bell? ok, no problem i sent an email about {{offer}} would you be interested in that? if not no problem i just saw you’re top business in {{city}} and just wanted to help you boost your reach. How does that sound? Ok, cool, can we schedule a call to talk more, first wanna show the strategy to see if you like it also if we are a good fit, if not no problem, but maybe you can see what’s in the market and what we offer”
      7. Schedule a 15 min discovery call (Diagnose their problems)
        1. Framework of Prospecting of Demand Company:
          1. Time/Result Frame "Hey, we're gonna chat for 15 minutes today, i want to see how i can best support you today and see if there's a chance to work together ongoing which i'd only make you an offer if i feel really comfortable that i can support you, does that sounds good to you?"
          2. Why are you on the call?
          3. The 3 W’s
            1. Where are you now? Where do you want to be? What's the obstacle holding you back? Bonus: What's the urgency to do that?
          4. Restate the 3W's
          5. Transition to offer
          6. Confirm that they want it.
            7. Still confused in what to ask? Download the Discovery Call book HERE
        2. My Framework Nair Salcedo:
          1. Ask the questions first and then fill the gaps
          2. “ok you run a _____ Tell me about your business and how big is your team? What’s your business name? Let’s search you in Google___ you told me best clients are ___ Who is the best type of clients? because__Why is the best type of clients?___ and right now you’re doing___How do they find you right now?_ and you feel __How do you feel about that?___ , in the past you’ve tried _What have you tried in the past? __ and now you want to try this because __Why do you desire this now?_so you achive _What do you have in mind as the goal for this?__ and hopefully dominate __Where do you want to dominate?_, am i understand right?” Ok. If we were to do ____perfect scenario___ would you be on to do it? “Is there any reason you don’t want to do this today?” “We put a deposit down of $ today, we’ll book a time with “Strategy Expert” and sending you a recording of this call if you prefer.” “I have to have this deposit to know you guys are being serious, and that money comes with the guarantee so no worries about that, im supossed to have something down in order to put you in “Strategy Expert” Calendar.” “Would you like to put this on Mastercard, Visa, Amex, what’s your preference?“ After Payment: “Did you receive an appointment confirmation? Awesome… look you told me you want to dominate ___ ,“Strategy Expert” will show EXACTLY how we’re gonna do that, i don’t want to end this call unless you tell me you feel excited about this, I don’t expect you to jump haha but look a win for you is a win for us, you’re in a good company, are you excited about it?
      8. Schedule a 45 min demo call (Strategy session)
        1. Demo from Joel Kaplan SMMA Coach for the “Snapshot Offer”
            2. Demo Presentation.pdf
            Demo Presentation.pdf
            Last modified by Joel Kaplan almost 2 years ago
            drive.google.com
        2. My demo (Dentrika by Nair Salcedo) for the “Snapshot Offer”

          For getting this kind of amazing presentations check my FREE bonuses here

        3. Demo for the “Simple Offer” (Direct sharing the screen, no PPT needed)
          1. QR Code
          2. Funnel
          3. Form
          4. Workflow Trigger is Form Submitted → Actions: Internal SMS Notification + Email + SMS + Update CRM
          5. Conversations Tab = Show how it show ups there
          6. CRM tab = Show pipeline stage 1
          7. Review Request Automation
  1. Recap
    1. Choose a niche to go after > Simple offer > List Prospects > Send Messages > Send custom videos or VSL > Warm up call > Schedule 15m call > Schedule 45m call > Onboarding > Create Snapshot offer > Create Suggestive/Descriptive Brand > Commit to that niche > Increase prospecting volume > Create content > Build a team > Scale
  1. Biggest problems to overcome (From Begineer To Expert)
    1. Choosing a Niche
      1. Solution: The “Abstract Brand”
    2. Crafting an Offer
      1. Solution: The “Simple Offer”
      2. My affiliate bonuses will include the Autoresponders and Review Request Workflows.
    3. Prospecting
      1. Solution: The “Approaches”
    4. Fullfillment
      1. Solution: The “Snapshot Offer”
    5. Scaling
      1. Solution: Hiring and Training “VA’S”
Extra videos
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