Step 5 ⇒ Audience Persona

What is an Audience Persona?

An audience persona (a.k.a. a buyer persona, customer persona, or marketing persona) is a profile that represents your ideal audience. While your target audience describes your audience in a broad sense, an audience persona hones in on a specific person within your target audience.

When defining your audience persona, hone in on a specific person representing your ideal audience member; their demographics, behaviors, goals, challenges, interests, and more. An audience persona should be singular. We're thinking of one distinct person, what they think, and how they feel.

“[An audience] persona is a composite sketch of a key segment of your audience.” Ardath Albee, a master of B2B personas

Why is an audience persona important for your business?

Examples : Persona

Create Your Own Buyer Persona

Making your own buyer personas is easy.Buyer persona themplate is the perfect canvas to create and share them. If you already have readers, listeners, or viewers, you can start by studying your most loyal audience members. What common characteristics do they possess? Can you ask them questions via your content, social media channels, or by doing direct interviews? You'll learn a lot by talking to the people who are already engaging with your brand. This information will help you to craft a better audience persona.

If you are starting, don't worry about not having this information. It's still a good idea to develop your "ideal audience member" to have a clear picture of whom you are creating content for.

Give the Persona Name

Start with the Demographics

Behaviors, Challenges, and Needs

Write Out a Story

💥 Take Action

Develop Your Audience Persona

1. Define your audience

Your Audience persona might include the following information?

2. Emotional Insights

Share a story with the following chapters that includes the emotions of your audience

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Next Step Step 6 ⇒ Positioning Strategy