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What is Brand Personality?

Brand personality is the collection of emotional, intellectual, and behavioral patterns unique to a brand and consistent over time. In short, your brand personality is how you would describe your brand if it were a person.
Just like people, brands have recognizable traits that stem from the way they think and feel about the world. The authenticity and consistency of these traits are what separate a strong brand from a weak one.
Brand personality drives decisions in both brand design and messaging. Just as Apple has come to be known as a chic, minimalist creative type, or REI as a bold and adventurous explorer, the best brand personalities are instantly recognizable and deeply relatable.

Why Does Brand Personality Matter?
Examples of Brand Personality
What is a brand archetype?
Creating Your Brand Personality

💥 Take Action

Brand Personality

1. What is your brand personality?
  • What is your archetype?
  • What drives you ? (Desires and Fears)
  • What is your brand personality expression?

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